Doctor Strange in a Strange Land, or The Transnational Logics of Blockbuster Casting (part two)

I absolutely love this post. Sharp, intelligent, thoughtful and great fun.

And with Doctor Strange as one of my OH’s favourite Marvel characters, and Benedict Cumberbatch as one of his least preferred casting choices for same, the focus of some lively discussions in our house…

Simply put, synergy is the combination of two or more things to create something that’s bigger than the sum of its individual parts, and Disney was thinking in synergistic directions long before the concept caught fire in American corporate circles.

disney-2 copyright 1957 Disney

Today, one powerful nexus of synergistic activity at Disney involves




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